Privacy Policy 

 
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Fresh Focus Design ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you engage our interior design services, visit our website, or communicate with us.
 
For the purpose of the UK General Data Protection Regulation (UK GDPR), we are the Data Controller of your personal data.
 
1. The Personal Data We Collect
 
We collect and process the following personal information to provide our tailored interior design services:

• Identity Data: Full names of clients and their immediate family members.

• Contact Data: Postal addresses, billing addresses, email addresses, and phone numbers.

• Financial & Project Data: Project budgets, payment details, and property dimensions.

• Lifestyle & Preference Data: Information about your immediate family details, hobbies, design preferences, and how you use your living space.

 
2. How and Why We Use Your Personal Data
 
We only use your personal data when the law allows us to. Most commonly, we use your data under the following legal bases:
Performance of a Contract
 
We process your data where it is necessary to perform a contract we are about to enter into or have entered into with you. This includes:

• Delivering bespoke interior design layouts and sourcing furniture.

• Managing payments, fees, and charges.

• Communicating project updates, timelines, and delivery schedules.

 
Legitimate Interests
 
We process your data for our legitimate business interests, provided your fundamental rights do not override them. This includes:

• Collecting family details and hobbies to ensure our designs are functional, practical, and highly customised to your lifestyle.

• Requesting your budget to ensure we do not propose designs or source items that exceed your financial boundaries.

• Managing our relationship with you and keeping our business records accurate.

 
Consent
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We will get your explicit consent before sending you direct marketing communications via email (e.g., newsletters or seasonal design tips). You can withdraw this consent at any time.
 
3. Who We Share Your Data With
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We do not sell your personal data. To deliver our services, we may share your information with trusted third parties, including:

• Contractors and Tradespeople: Architects, builders, painters, or electricians working on your project.

• Suppliers and Retailers: Furniture vendors and delivery couriers to ship items directly to your address.

• Professional Advisors: Our accountants, auditors, lawyers, and insurers.

• IT Service Providers: Cloud storage, project management software, and email hosting platforms.

 
All third parties are contractually required to respect the security of your personal data and treat it in accordance with UK law.
 
4. International Data Transfers
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Some of our external service providers (such as cloud storage platforms) may be based outside the UK. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• The country has been deemed to provide an adequate level of protection for personal data by the UK government.

• We use specific contracts approved for use in the UK (the International Data Transfer Agreement or Addendum), which give personal data the same protection it has in the UK.

 
5. Data Security
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We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. We limit access to your personal data to those employees, agents, and contractors who have a business need to know.
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6. Data Retention
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We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
By UK law, we must keep basic information about our clients (including Contact, Identity, and Financial Data) for six years after they cease being clients for tax and legal liability purposes. Lifestyle details (like family dynamics or hobbies) will be securely deleted once the project is finalised and the liability period ends.
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7. Your Legal Rights
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Under the UK GDPR, you have the following rights regarding your personal data:

• Request access to your personal data (a "data subject access request").

• Request correction of incomplete or inaccurate data we hold about you.

• Request erasure of your personal data under certain conditions.

• Object to the processing of your personal data where we are relying on a legitimate interest.

• Request restriction of processing of your personal data.

• Request the transfer of your personal data to you or a third party.

• Withdraw consent at any time where we rely on consent to process your data.

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If you wish to exercise any of these rights, please contact us using the details below.
 
8. Contact Details and Complaints
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If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

• Full name of legal entity: Fresh Focus Design

• Email address: Hello@FreshFocusDesign.com

• Postal address: Please contact via email and postal address will be provided

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You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us first.